Privacy Risk Awareness and Intent to Disclose Personal Information of Users Using Two Social Networks: Facebook and Instagram


Authors

  • Dinh Tien Minh University of Economics Ho Chi Minh City
  • Pham Thi Truc Ly
  • Nguyen Thi Ngoc Duyen
DOI: https://doi.org/10.57110/vnujeb.v2i6.133

Keywords:

Facebook, Instagram, personal information disclosure, social networks, user awareness, user consciousness

Abstract

The research focuses on the perception and awareness of privacy risks to disclose users' personal information on two social networking platforms, Facebook and Instagram. The data was collected from 428 Facebook and Instagram user from 15 to 29 years old by an online questionnaire. The Structural Equation Model (SEM) was used to analyze the relationships in the research model supported by SPSS 20.0 and AMOS 24.0 software. Results indicate that if user trust or confidence is high in social networking sites such as Facebook and Instagram, the perception of user privacy risk is low. This result is beneficial for the researcher to have a fresh look at consumer behavior. For businesses, it takes a long time to develop a product that will gain the trust of customers. They must ensure that their products are as risk-free as possible in order to maintain consumer trust, because when consumers choose to trust, they always expect the product's risk to be as low as possible or zero. From the research results, it is possible to make suggestions for solutions to overcome the perceived problem of users in disclosing personal information on social networks in general. And it clearly shows that the factors that motivate online social media users to disclose personal information are extremely different.

References

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision processes, 50(2), 179-211.

Ajzen, I. (2002). Residual Effects of Past on Later Behavior: Habituation and Reasoned Action Perspectives. Personality and Social Psychology Review, 6(2), 107-122.

Bauer, R. A. (1960). Consumer behavior as risk taking. In Proceedings of the 43rd National Conference of the American Marketing Association, June 15, 16, 17, Chicago, Illinois, 1960. American Marketing Association.

Beldad, A. et al. (2011). A Comprehensive Theoretical Framework for Personal Information-related Behaviors on the Internet. The Information Society, 27(4), 220-232.

Beldad, A., De Jong, M., & Steehouder, M. (2011). I Trust not Therefore It Must be Risky: Determinants of the Perceived Risks of Disclosing Personal Data for e-Government Transactions. Computers in Human Behavior, 27(6), 2233-2242.

Beuker, S. (2016). Privacy Paradox: Factors Influencing Disclosure of Personal Information among German and Dutch SNS Users. Master’s Thesis, University of Twente.

Boyd, D. (2008). Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life. MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press.

Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer‐mediated Communication, 13(1), 210-230.

Burton-Jones, A., & Hubona, G. S. (2006). The Mediation of External Variables in the Technology Acceptance Model. Information & Management, 43(6), 706-717.

Caldwell, C., & Clapham, S. E. (2003). Organizational Trustworthiness: An International Perspective. Journal of Business Ethics, 47(4), 349-364.

Chang, Y. et al. (2018). The Role of Privacy Policy on Consumers’ Perceived Privacy. Government Information Quarterly, 35(3), 445-459.

Chen, H., & Atkin, D. (2021). Understanding Third-person Perception about Internet Privacy Risks. New Media & Society, 23(3), 419-437.

Christofides, E., Muise, A., & Desmarais, S. (2009). Information Disclosure and Control on Facebook: Are They Two Sides of the Same Coin or Two Different Processes? Cyberpsychology & Behavior, 12(3), 341-345.

Cropanzano, R., & Mitchell, M. S. (2005). Social Exchange Theory: An Interdisciplinary Review. Journal of Management, 31(6), 874-900.

Culnan, M. J., & Armstrong, P. K. (1999). Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation. Organization Science, 10(1), 104-115.

Culnan, M. J., & Bies, R. J. (2003). Consumer Privacy: Balancing Economic and Justice Considerations. Journal of Social Issues, 59(2), 323-342.

De Bruijn, G. J. et al. (2008). Saturated fat Consumption and the Theory of Planned Behaviour: Exploring Additive and Interactive Effects of Habit Strength. Appetite, 51(2), 318-323.

Dinev, T., & Hart, P. (2006). An Extended Privacy Calculus Model for e-Commerce Transactions. Information Systems Research, 17(1), 61-80.

Doll, W. J. et al. (1994). A Confirmatory Factor Analysis of the End-user Computing Satisfaction Instrument. MIS Quarterly, 453-461.

Ellison, N. B. et al. (2007). The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network sites. Journal of Computer‐Mediated Communication, 12(4), 1143-1168.

Homans, G. C. (1958). Social Behavior as Exchange. American Journal of Sociology, 63(6), 597-606.

Hui, K. L. et al. (2007). The Value of Privacy Assurance: An Exploratory Field Experiment. Mis Quarterly, 19-33.

Joinson, A. N. et al. (2010). Privacy, Trust, and Self-Disclosure Online. Human–Computer Interaction, 25(1), 1-24.

Kim, B., & Kim, D. (2020). Understanding the Key Antecedents of Users’ Disclosing Behaviors on Social Networking Sites: The Privacy Paradox. Sustainability, 12(12), 5163.

Kobsa, A. (2007). Privacy-enhanced Personalization. Communications of the ACM, 50(8), 24-33.

Koehorst, R. H. (2013). Personal Information Disclosure on Online Social Networks: An Empirical Study on the Predictors of Adolescences’ Disclosure of Personal Information on Facebook. Master’s Thesis, University of Twente.

Krasnova, H. et al. (2009). “It Won’t Happen to Me!”: Self-disclosure in Online Social Networks. Conference: Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009.

Krasnova, H. et al. (2010). Online Social Networks: Why We Disclose. Journal of Information Technology, 25(2), 109-125.

Kremers, S. P., & Brug, J. (2008). Habit Strength of Physical Activity and Sedentary Behavior among Children and Adolescents. Pediatric Exercise Science, 20(1).

Kroll, T., & Stieglitz, S. (2021). Digital Nudging and Privacy: Improving Decisions about Self-Disclosure in Social Networks. Behaviour & Information Technology, 40(1), 1-19.

Lankton, N. K., McKnight, D. H., & Thatcher, J. B. (2012). The Moderating Effects of Privacy Restrictiveness and Experience on Trusting Beliefs and Habit: An Empirical Test of Intention to Continue Using a Social Networking Website. IEEE Transactions on Engineering Management, 59(4), 654-665.

Limayem, M., Hirt, S. G., & Cheung, C. M. (2007). How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance. MIS Quarterly, 705-737.

Loiacono, E., Carey, D., Misch, A., Spencer, A., & Speranza, R. (2012). Personality Impacts on Self-Disclosure Behavior on Social Networking Sites. AMCIS 2012 Proceedings. 6.

Mayer, R. C., & Davis, J. H. (1999). The Effect of the Performance Appraisal System on Trust for Management: A Field Quasi-experiment. Journal of Applied Psychology, 84(1), 123.

McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model. Journal of Strategic Information Systems, 11(3-4), 297-323.

Michaelidou, N., & Micevski, M. (2019). Consumers’ Ethical Perceptions of Social Media Analytics Practices: Risks, Benefits and Potential Outcomes. Journal of Business Research, 104, 576-586.

Norberg, P. A. et al. (2007). The Privacy Paradox: Personal Information Disclosure Intentions Versus Behaviors. Journal of Consumer Affairs, 41(1), 100-126.

Nunes, C. et al. (2011). Social Support and Stressful Life Events in Portuguese Multi-Problem Families. International Journal of Developmental and Educational Psychology, 5(1), 497-505.

Office of the Assistant for Administration & Management. Secretary Privacy Impact Assessment - OPA - Social Media Services. <https://www.dol.gov/agencies/oasam/centers-offices/ocio/privacy/opa/social-media> Accessed 1.1.2022.

Polites, G. L., & Karahanna, E. (2012). Shackled to the Status Quo: The Inhibiting Effects of Incumbent System Habit, Switching Costs, and Inertia on New System Acceptance. MIS Quarterly, 21-42.

Population Pyramids of the World from 1950 to 2100. The Population of Vietnam 2019. <https://www.populationpyramid.net/viet-nam/2019/> Accessed 1.1.2022.

Punj, G. (2017). Consumer Intentions to Falsify Personal Information Online: Unethical or Justifiable? Journal of Marketing Management, 33(15-16), 1402-1412.

Saunders, K. M., & Zucker, B. (1999). Counteracting Identity Fraud in the Information Age: The Identity Theft and Assumption Deterrence Act. International Review of Law, Computers & Technology, 13(2), 183-192.

Staksrud, E., & Livingstone, S. (2009). Children and Online Risk: Powerless Victims or Resourceful Participants? Information, Communication & Society, 12(3), 364-387.

Van Slyke, C. et al. (2006). Concern for Information Privacy and Online Consumer Purchasing. Journal of the Association for Information Systems, 7(6), 1.

Verplanken, B., & Orbell, S. (2003). Reflections on Past Behavior: A Self‐Report Index of Habit Strength. Journal of Applied Social Psychology, 33(6), 1313-1330.

Xu, H. (2007). The Effects of Self-construal and Perceived Control on Privacy Concerns. Proceedings of the International Conference on Information Systems, ICIS 2007. Montreal, Quebec, Canada.

Xu, H. et al. (2011). Information Privacy Concerns: Linking Individual Perceptions with Institutional Privacy Assurances. Journal of the Association for Information Systems, 12(12), 1.

Xu, H. et al. (2011). The Personalization Privacy Paradox: An Exploratory Study of Decision-making Process for Location-Aware Marketing. Decision support Systems, 51(1), 42-52.

Xu, H., Dinev, T., Smith, H. J., & Hart, P. (2008). Examining the Formation of Individual’s Privacy Concerns: Toward an Integrative View. Proceedings of the International Conference on Information Systems, ICIS 2008. Paris, France.

Youn, S. (2005). Teenagers’ Perceptions of Online Privacy and Coping Behaviors: A Risk-benefit Appraisal Approach. Journal of Broadcasting & Electronic Media, 49(1), 86-110.

Zhang, R., & Fu, J. S. (2020). Privacy Management and Self-disclosure on Social Network Sites: The Moderating Effects of Stress and Gender. Journal of Computer-Mediated Communication, 25(3), 236-251.

Zhao, L. et al. (2012). Disclosure Intention of Location-related Information in Location-based Social Network Services. International Journal of Electronic Commerce, 16(4), 53-90.

Downloads

Download data is not yet available.

Downloads

Published

25-12-2022

Abstract View

215

PDF Downloaded

89

How to Cite

Tien Minh, D., Thi Truc Ly, P., & Thi Ngoc Duyen, N. (2022). Privacy Risk Awareness and Intent to Disclose Personal Information of Users Using Two Social Networks: Facebook and Instagram. VNU University of Economics and Business, 2(6). https://doi.org/10.57110/vnujeb.v2i6.133

Issue

Section

Original Articles