Nguyen Phuc Hien, Nguyen Thi Huong and Nguyen Thi Xuan Thu 2023. Factors affecting the adoption of online marketing channels in SMEs: An empirical survey in the north of Vietnam. VNU University of Economics and Business. 3, 2 (Apr. 2023), 79. DOI:https://doi.org/10.57110/vnujeb.v3i2.162.