Dang Trung Tuyen, Nguyen Thi Hong and Le Huyen Linh 2024. Research on factors affecting the purchase intention on TikTok live stream of students in Hanoi: A SOR model approach. VNU University of Economics and Business. 4, 4 (Aug. 2024), 117. DOI:https://doi.org/10.57110/vnu-jeb.v4i4.234.