Tran Thi Thu Hai, Luu Thi Minh Ngoc and Nguyen Xuan Lam 2024. Innovating with chatbots: A study of adoption factors in the Vietnamese construction sector. VNU University of Economics and Business. 4, 6 (Dec. 2024), 52. DOI:https://doi.org/10.57110/vnu-jeb.v4i6.353.