LE HAU; NGUYEN THI HONG LY. The power of 3D LED displays in modern advertising: Effects on consumer attention and brand engagement. VNU University of Economics and Business, [S. l.], v. 5, n. 6, 2025. DOI: 10.57110/vnu-jeb.v5i6.383. Disponível em: https://jeb.ueb.edu.vn/index.php/jeb/article/view/383. Acesso em: 29 dec. 2025.