Building Personal Branding: The Impact of Self-Expression, Social Interaction, and Personal Value
Authors
DOI: https://doi.org/10.57110/vnujeb.v3i4.195References
Hair, J. F. et al. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE.
Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2019). Get noticed to get ahead: The impact of personal branding on career success. Frontiers in Psychology, 10, 2662. https://doi.org/10.3389/fpsyg.2019.02662
Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. The Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/mtp1069-6679190202
Kucharska, W., & Mikołajczak, P. (2018). Personal branding of artists and art-designers: necessity or desire? Journal of Product & Brand Management, 27(3), 249–261. https://doi.org/10.1108/jpbm-01-2017-1391
Bui, H. Q., & Tran, T. T. (2023). CMC Users' Positive and Negative Emotions: Features of Social Media Platforms and Users' Strategies. Multidisciplinary Applications of Computer-Mediated Communication (pp. 188-210). IGI Global.
Clark, L. & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7, 309-319.
Kline, R. B., & Little, T. D. (2015). Principles and Practice of Structural Equation Modeling, fourth edition. Guilford Publications [Preprint].
Ho, T. T. H., Le, V. H., Nguyen, D. T., Nguyen, C. T. P., & Nguyen, H. T. T. (2022). Effects of career development learning on students’ perceived employability: A longitudinal study. Higher Education, 86, 297-315.
Tran, T. T. (2013). Limitation on the development of skills in higher education in Vietnam. Higher Education, 65(5), 631-644.
Valdés, R. M. A., Soriano, A.S., & Álvarez, C. L. (2018). Resignification of educational e-innovation to enhance opportunities for graduate employability in the context of New University Degrees. Journal of New Approaches in Educational Research, 7(1), 70-78. https://doi.org/10.7821/naer.2018.1.263
Boote, A. S. (1981). Reliability testing of psychographic scales: Five-point or seven-point? Anchored or labeled? Journal of Advertising Research, 21, 53-60.
Dawis, R. V. (1987). Scale construction. Journal of Counseling Psychology, 34(4), 481-489. https://doi.org/10.1037/0022-0167. 34.4.481
Hinkin, T. R. (1998). A brief tutorial on the development of measures for use in survey questionnaires. Organizational Research Methods, 1(1), 104-121. https://doi.org/10.1177/109442819800100106
Comrey, A. L., & Lee, H. B. (1992). Interpretation and application of factor analytic results. Comrey AL, Lee HB First Course Factor Anal. 2.
Fanning, E. (2005). Formatting a paper-based survey questionnaire: Best practices. Practical Assessment, Research, and Evaluation, 10(1), 12. doi:10.7275/s84t-8a63
Nghi, N. Q., Huyen, K. N., Cuong, P. Q., & Thanh, L. K. (2017). The factors affecting satisfaction on conducting scientific research among young lecturers in Can Tho University. Can Tho University Journal of Science, 51, 41-52.
Nguyen, T. N., McDonald, M., Nguyen, T. H. T., & McCauley, B. (2020). Gender relations and social media: A grounded theory inquiry of young Vietnamese women’s self-presentations on Facebook. Gender, Technology and Development, 24(2), 174-193.
Philbrick, J. L., & Cleveland, A. D. (2015). Personal branding: Building your pathway to professional success. Medical Reference Services Quarterly, 34(2), 181-189.
Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: Interdisciplinary Systematic Review and research agenda. Frontiers in Psychology, 9. doi:10.3389/fpsyg.2018.02238
Amoako, G. K., & Okpattah, B. K. (2018). Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market. Technology in Society, 54, 20-26. doi:10.1016/j.techsoc.2018.01.013
Shepherd, Ifan D. H. (2005). From Cattle and Coke to Charlie: Meeting the challenge of self-marketing and personal branding. Journal of Marketing Management, 21(5-6), 589-606. doi:10.1362/0267257054307381
Han, L. H. B. (2020). Vietnamese Generation Z’s attitude towards YouTube influencer marketing. < https://www.theseus.fi/handle/10024/572442> Accessed 14.3.2023.
Dewan, S. (2020). The role of personal image in personal branding. Cuadernos Del Centro De Estudios En Diseño Y Comunicación [Preprint], (118). https://doi.org/10.18682/cdc.vi118.4146
Whitmer, J. M. (2021). Between a regular person and a brand: Managing the contradictions of the authentic self-brand. Sociological Quarterly, 62(1), 143-160. https://doi.org/10.1080/00380253.2020.1724058
Vallas, S. P., & Christin, A. (2018). Work and identity in an era of precarious employment: how workers respond to “personal branding” discourse. Work. Occup. 45, 3-37. doi: 10.1177/0730888417735662
Orehek, E., & Human, L. J. (2017). Self-expression on social media. Personality and Social Psychology Bulletin, 43(1), 60-70. https://doi.org/10.1177/0146167216675332
Kucharska, W., & Mikołajczak, P. (2018). Personal branding of artists and art-designers: Necessity or desire? Journal of Product & Brand Management, 27(3), 249-261. https://doi.org/10.1108/jpbm-01-2017-1391.
Vasconcelos, L., & Rua, O. L. (2021). Personal Branding on Social Media: The Role of Influencers. E- Revista De Estudos Interculturais [Preprint]. https://doi.org/10.34630/erei.v3i9.4232
Vițelar, A. (2019). Like me: Generation Z and the use of social media for personal branding. Management Dynamics in the Knowledge Economy, 7(2),
-268.
Gandini, A. (2015). Digital work. Marketing Theory, 16(1), 123-141. https://doi.org/10.1177/1470593115607942.
Jin, S.-A.A., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567-579. https://doi.org/10.1108/mip-09-2018-0375
Frendika, R., Sule, E. T., & Kusman, M. (2018). The power of personal values and cultural competence towards personal branding of employees. Academy of Strategic Management Journal, 17(1), 1-10.
Downloads
Downloads
Published
Abstract View
PDF Downloaded
How to Cite
Issue
Section
License
Copyright (c) 2023 Nguyen Thi Ha My, Tran Lam Son, Nguyen Thi Thuy Duong, Vu Huong Giang, Nguyen Thi Khanh Chi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
by VNU Journal of Economics and Business