Building personal branding: The impact of self-expression, social interaction, and personal value

Amoako, G. K., & Okpattah, B. K. (2018). Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market. Technology in Society, 54, 20-26. https://10.1016/j.techsoc.2018.01.013

Boote, A. S. (1981). Reliability testing of psychographic scales: Five-point or seven-point? Anchored or labeled? Journal of Advertising Research, 21, 53-60.

Bui, H. Q., & Tran, T. T. (2023). CMC users' positive and negative emotions: Features of social media platforms and users' strategies. Multidisciplinary Applications of Computer-Mediated Communication (pp. 188-210). IGI Global.

Clark, L. & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7, 309-319. https://doi.org/10.1037/1040-3590.7.3.309

Comrey, A. L., & Lee, H. B. (1992). Interpretation and application of factor analytic results. In A first course in factor analysis (2nd ed.). Lawrence Erlbaum Associates.

Dawis, R. V. (1987). Scale construction. Journal of Counseling Psychology, 34(4), 481-489. https://doi.org/10.1037/0022-0167. 34.4.481

Dewan, S. (2020). The role of personal image in personal branding. Cuadernos Del Centro De Estudios En Diseño Y Comunicación, (118). https://doi.org/10.18682/cdc.vi118.4146

Fanning, E. (2005). Formatting a paper-based survey questionnaire: Best practices. Practical Assessment, Research, and Evaluation, 10(1), 12. https://doi.org/10.7275/s84t-8a63

Frendika, R., Sule, E. T., & Kusman, M. (2018). The power of personal values and cultural competence towards personal branding of employees. Academy of Strategic Management Journal, 17(1), 1-10.

Gandini, A. (2015). Digital work. Marketing Theory, 16(1), 123-141. https://doi.org/10.1177/1470593115607942.

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: Interdisciplinary Systematic Review and research agenda. Frontiers in Psychology, 9, 2238. https://doi.org/10.3389/fpsyg.2018.02238

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2019). Get noticed to get ahead: The impact of personal branding on career success. Frontiers in Psychology, 10, 2662. https://doi.org/10.3389/fpsyg.2019.02662

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. The Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/mtp1069-6679190202

Han, L. H. B. (2020). Vietnamese generation Z’s attitude towards YouTube influencer marketing. Theseus.fi. https://www.theseus.fi/handle/10024/572442

Haroen, D. (2014). Personal branding. Gramedia Pustaka Utama.

Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8.

Hinkin, T. R. (1998). A brief tutorial on the development of measures for use in survey questionnaires. Organizational Research Methods, 1(1), 104-121. https://doi.org/10.1177/109442819800100106

Ho, T. T. H., Le, V. H., Nguyen, D. T., Nguyen, C. T. P., & Nguyen, H. T. T. (2022). Effects of career development learning on students’ perceived employability: A longitudinal study. Higher Education, 86, 297-315. https://doi.org/10.1007/s10734-022-00933-6

Holton, A. E., & Molyneux, L. (2017). Identity lost? The personal impact of brand journalism. Journalism, 18(2), 195-210. https://doi.org/10.1177/1464884915608816

Hood, K. M., Marcel, R., & Hopkins, C. D. (2014). Personal branding and social media for students in today’s competitive job market. The Journal of Research in Business Education, 56(2), 33-47.

Jin, S.-A.A., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567-579. https://doi.org/10.1108/mip-09-2018-0375

Khedher, M. (2019). Conceptualizing and researching personal branding effects on the employability. Journal of Brand Management, 26(2), 99-109. https://doi.org/10.1057/s41262-018-0117-1

Kline, R. B., & Little, T. D. (2015). Principles and practice of structural equation modeling (4th ed.). Guilford Publications.

Kucharska, W., & Mikołajczak, P. (2018). Personal branding of artists and art-designers: necessity or desire? Journal of Product & Brand Management, 27(3), 249–261. https://doi.org/10.1108/jpbm-01-2017-1391

Kucharska, W., & Mikołajczak, P. (2018). Personal branding of artists and art-designers: Necessity or desire? Journal of Product & Brand Management, 27(3), 249-261. https://doi.org/10.1108/jpbm-01-2017-1391.

Mai, N. T. T., & Linh, N. H. (2017). Antecedents of the intention and behavior toward purchase of counterfeit luxury goods in an emerging economy: A study of young Vietnamese consumers. Organizations and Markets in Emerging Economies, 8(2), 207-224.

Marin, G. D., & Nilă, C. (2021). Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perception. Social Sciences & Humanities Open, 4(1), 100174. https://doi.org/10.1016/j.ssaho.2021.100174

McCool, L. B. (2019). Next-gen résumés: A case study of using transmedia storytelling to create personal branding on LinkedIn. Technical Communication, 66(3), 230-243.

Nghi, N. Q., Huyen, K. N., Cuong, P. Q., & Thanh, L. K. (2017). The factors affecting satisfaction on conducting scientific research among young lecturers in Can Tho University. Can Tho University Journal of Science, 51, 41-52.

Nguyen, T. N., McDonald, M., Nguyen, T. H. T., & McCauley, B. (2020). Gender relations and social media: A grounded theory inquiry of young Vietnamese women’s self-presentations on Facebook. Gender, Technology and Development, 24(2), 174-193. https://doi.org/10.1080/09718524.2020.1719598

Orehek, E., & Human, L. J. (2017). Self-expression on social media. Personality and Social Psychology Bulletin, 43(1), 60-70. https://doi.org/10.1177/0146167216675332

Park, J., Williams, A., & Son, S. (2020). Social media as a personal branding tool: A qualitative study of student-athletes’ perceptions and behaviors. J. Athl. Dev. Exp, 2(1), 2.

Philbrick, J. L., & Cleveland, A. D. (2015). Personal branding: Building your pathway to professional success. Medical Reference Services Quarterly, 34(2), 181-189. https://doi.org/10.1080/02763869.2015.1019324

Plume, C. J., & Slade, E. L. (2018). Sharing of sponsored advertisements on social media: A uses and gratifications perspective. Information Systems Frontiers, 20, 471-483. https://doi.org/10.1007/s10796-017-9821-8

Shepherd, D. H. (2005). From Cattle and Coke to Charlie: Meeting the challenge of self-marketing and personal branding. Journal of Marketing Management, 21(5-6), 589-606. https://10.1362/0267257054307381

Tran, T. T. (2013). Limitation on the development of skills in higher education in Vietnam. Higher Education, 65(5), 631-644. https://doi.org/10.1007/s10734-012-9567-7

Trang, N. M., McKenna, B., Cai, W., & Morrison, A. M. (2023). I do not want to be perfect: Investigating generation Z students’ personal brands on social media for job seeking. Information Technology & People. https://doi.org/10.1108/ITP-08-2022-0602

Valdés, R. M. A., Soriano, A.S., & Álvarez, C. L. (2018). Resignification of educational e-innovation to enhance opportunities for graduate employability in the context of New University Degrees. Journal of New Approaches in Educational Research, 7(1), 70-78. https://doi.org/10.7821/naer.2018.1.263

Vallas, S. P., & Christin, A. (2018). Work and identity in an era of precarious employment: How workers respond to “personal branding” discourse. Work. Occup. 45, 3-37. https://doi.org/10.1177/0730888417735662

Vasconcelos, L., & Rua, O. L. (2021). Personal branding on social media: The role of influencers. E- Revista De Estudos Interculturais, (9). https://doi.org/10.34630/erei.v3i9.4232

Vițelar, A. (2019). Like me: Generation Z and the use of social media for personal branding. Management Dynamics in the Knowledge Economy, 7(2), 257-268. https://doi.org/10.25019/MDKE/7.2.07

Whitmer, J. M. (2021). Between a regular person and a brand: Managing the contradictions of the authentic self-brand. Sociological Quarterly, 62(1), 143-160. https://doi.org/10.1080/00380253.2020.1724058