The decision to watch Mukbang – Impact on eating habits and mental health: A study of Gen Z

Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International journal of advertising, 27(2), 209-234.

Anjani, L., Mok, T., Tang, A., Oehlberg, L., & Boon, G. W., 2020. Why do people watch others eat? An empirical study on the motivations and practices of mukbang viewers. In CHI 2020: Proceedings of the 2020 SIGCHI Conference on Human Factors in Computing Systems, 1-13. Honolulu, USA.

Choe, H. (2019). Eating together multimodally: Collaborative eating in mukbang, a Korean livestream of eating. Language in Society, 48(2), 171-208.

Conner, M., Norman, P., & Bell, R. (2002). The theory of planned behavior and healthy eating. Health psychology, 21(2), 194.

Elhai, J. D., & Contractor, A. A. (2018). Examining latent classes of smartphone users: Relations with psychopathology and problematic smartphone use. Computers in Human Behavior, 82, 159-166.

Gillespie, S. L. (2019). Watching women eat: a critique of magical eating and mukbang videos (Doctoral dissertation). Retrieved on, 16.

Gogan, I. C. W., Zhang, Z., & Matemba, E. D. (2018). Impacts of gratifications on consumers’ emotions and continuance use intention: An empirical study of Weibo in China. Sustainability, 10(9), 3162.

Gong, W., & Li, X. (2017). Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement. Psychology & Marketing, 34(7), 720-732.

Hakimey, H., & Yazdanifard, R. (2015). The review of Mokbang (broadcast eating) phenomena and its relations with South Korean culture and society. International Journal of Management, Accounting and Economics, 2(5), 443-455.

Hall, A. (2006). Viewers' perceptions of reality programs. Communication Quarterly, 54(2), 191-211.

Harris, A., Calado, F., & Griffiths, M. (2022). Development and validation of Problematic Mukbang Watching Scale and Mukbang Watching Motives Scale: A cross-sectional study with adult mukbang watchers. Psycharxiv.

Hong, S., & Park, S. (2018). Internet mukbang (foodcasting) in South Korea. In: I. Eleá & L. Mikos, eds. 2020. Young and creative: digital technologies empowering children in everyday life . Göteborg: Nordicom, 111-125.

Kang, E., Lee, J., Kim, K. H., & Yun, Y. H. (2020). The popularity of eating broadcast: Content analysis of “mukbang” YouTube videos, media coverage, and the health impact of “mukbang” on public. Health informatics journal, 26(3), 2237-2248.

Kardefelt-Winther, D. (2014). A conceptual and methodological critique of internet addiction research: Towards a model of compensatory internet use. Computers in human behavior, 31, 351-354.

Katz, E., Blumler, J., & Gurevitch, M. (1974). Uses and gratification theory. Public Opinion Quarterly, 37(4), 509-523.

Kim, M. (2022). How can I Be as attractive as a Fitness YouTuber in the era of COVID-19? The impact of digital attributes on flow experience, satisfaction, and behavioral intention. Journal of Retailing and Consumer Services, 64, 102778.

Kircaburun, K., Harris, A., Calado, F., & Griffiths, M. D. (2021). The psychology of mukbang watching: A scoping review of the academic and non-academic literature. International Journal of Mental Health and Addiction, 19, 1190-1213.

Kircaburun, K., March, E., Balta, S., Emirtekin, E., Kışla, T., & Griffiths, M. D. (2022). The role of procrastination between personality traits and addictive mukbang watching among emerging adults. SAGE Open, 12(1).

Ku, Y. C., Chen, R., & Zhang, H. (2013). Why do users continue using social networking sites? An exploratory study of members in the United States and Taiwan. Information & Management, 50(7), 571-581.

Leung, L., & Wei, R. (2000). More than just talk on the move: Uses and gratifications of the cellular phone. Journalism & mass communication quarterly, 77(2), 308-320.

Lis, B., & Post, M. (2013). What's on TV? The impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective. International Journal on Media Management, 15(4), 229-244.

McCarthy, A. (2017). This Korean food phenomenon is changing the internet. Retrieved August 10, 2022, from https://www.eater.com/2017/4/19/15349568/mukbang-videos-korean-youtube.

McGuire, W.J. (1985). Attitudes and Attitude Change. In: Gardner Lindzey and Elliot Aronson, eds. 1993. Handbook of Social Psychology. NY: Random House, 233-346.

Palladino, V. (2016). Mukbang and Hauls: The Rise of Super-Indulgent Eating and Shopping Videos. Retrieved August 31, 2022, from https://arstechnica.com/gaming/2016/04/mukbang-and-hauls-the-rise-of-super-indulgent-eating-and-shopping-videos/.

Pereira, B., Sung, B., & Lee, S. (2019). I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang. Australasian Marketing Journal, 27(2), 78-90.

Perlman, D., & Peplau, L. A. (1981). Toward a social psychology of loneliness. Personal relationships, 3, 31-56.

Pettit, H. (2019). Bizarre ‘mukbang’ YouTube trend sees women scoff 20,000-calorie McDonalds meals earning them millions-and is branded ‘sexy turn on’ by some fans. Retrieved August 25, 2022, from https://www.thesun.co.uk/tech/8801045/mukbang-youtube-trend-women-earn-millions/.

Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention. Journal of Marketing Communications, 22(5), 456-473.

Raven, B. H., Schwarzwald, J., & Koslowsky, M. (1998). Conceptualizing and measuring a power/interaction model of interpersonal influence 1. Journal of Applied Social Psychology, 28(4), 307-332.

Roberts, N., Beath, A., & Boag, S. (2019). Autonomous sensory meridian response: Scale development and personality correlates. Psychology of Consciousness: Theory, Research, and Practice, 6(1), 22.

Song, H., & Schwarz, N. (2009). If it's difficult to pronounce, it must be risky: Fluency, familiarity, and risk perception. Psychological science, 20(2), 135-138.

Song, Hyo Geun (2021). A Study on Mukbang User’s Consuming Behavior. PhD Thesis. University of Nevada, Las Vegas.

Strand, M., & Gustafsson, S. A. (2020). Mukbang and disordered eating: a netnographic analysis of online eating broadcasts. Culture, Medicine, and Psychiatry, 44(4), 586-609.

VanderWeele, T. J., Hawkley, L. C., & Cacioppo, J. T. (2012). On the reciprocal association between loneliness and subjective well-being. American Journal of Epidemiology, 176(9), 777-784.

Wolniewicz, C. A., Tiamiyu, M. F., Weeks, J. W., & Elhai, J. D. (2018). Problematic smartphone use and relations with negative affect, fear of missing out, and fear of negative and positive evaluation. Psychiatry Research, 262, 618-623.

Yoon, D., & Kim, Y. K. (2016). Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising. Journal of Hospitality Marketing & Management, 25(2), 167-196.