Business model innovation of hotels in Vietnam during the COVID-19 pandemic


Authors

  • Nguyen Thuy Anh Foreign Trade University
  • Tran Thi Phuong Uyen Foreign Trade University
  • Nguyen Thi Hong Ngoc Foreign Trade University
  • Nguyen Bao Ngoc Foreign Trade University
  • Pham Khoa Loc Foreign Trade University
  • Khong Le Chi Thanh Foreign Trade University
DOI: https://doi.org/10.57110/vnu-jeb.v5i2.286

Keywords:

Business model innovation, hotel industry, COVID-19 pandemic, business performance

Abstract

The hospitality industry faced enormous challenges in maintaining operations during the COVID-19 pandemic. Initial observations indicate that business model innovation might be a solution to recover from the COVID-19 crisis. This research conducts a survey comprising 350 participants employed in various roles within hotels located in Vietnam to assess the revamping of the business model through the lens of business practitioners. The empirical results show that the COVID-19 pandemic, business environment, and innovation culture impact the level of business model innovation of the hotel firms, in which the COVID-19 is the most influencing factor. In addition, the results indicate that the level of business model innovation has a positive impact on short-term outcomes and further enhances the overall business performance.

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25-04-2025

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How to Cite

Nguyen Thuy Anh, Tran Thi Phuong Uyen, Nguyen Thi Hong Ngoc, Nguyen Bao Ngoc, Pham Khoa Loc, & , K. L. C. T. (2025). Business model innovation of hotels in Vietnam during the COVID-19 pandemic. VNU University of Economics and Business, 5(2), 60. https://doi.org/10.57110/vnu-jeb.v5i2.286

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Original Articles