Factors influencing customer loyalty to green brand products: The case of Vinfast’s passenger transportation services

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, 28(1), 35–37.

Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior (1st edition). Pearson.

Akbaba, A., & Kilinc, I. (2001). Servqual practices in service quality and tourism management. Turizm Araştirmalari Dergisi, 22, 162–168.

Algesheimer, R., Dholakia, M., & Herrmann, A. (2005). The Social Influence of Brand Community: Evidence From European Car Clubs. University of St.Gallen, 69. https://doi.org/10.1509/jmkg.69.3.19.66363

Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 55(2), 178–204. https://doi.org/10.2307/2786945.

Baloglu, S. (2002). Dimensions of Customer Loyalty: Separating Friends from Well Wishers. The Cornell Hotel and Restaurant Administration Quarterly, 43, 47–59. https://doi.org/10.1177/0010880402431005

Bandyopadhyay, S., & Martell, M. (2007). Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14, 35–44. https://doi.org/10.1016/j.jretconser.2006.03.002

Bodet, G. (2008). Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships. Journal of Retailing and Consumer Services, 15, 156–162. https://doi.org/10.1016/j.jretconser.2007.11.004

Brady, M. K., & Cronin Jr, J. J. (2001). Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, 65(3), 34–49.

Chang, N.-J., & Fong, C.-M. (2010a). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836.

Chang, N.-J., & Fong, C.-M. (2010b). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836.

Chaudhuri, A. (1999). Does Brand Loyalty Mediate Brand Equity Outcomes? Journal of Marketing Theory and Practice, 7(2), 136–146. https://doi.org/10.1080/10696679.1999.11501835

Chen, Y.-S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9

Chen, Y.-S., & Chang, C.-H. (2013). Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. Journal of Business Ethics, 114. https://doi.org/10.1007/s10551-012-1360-0

Dean, D., & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: The role of push–Pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393–403.

Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99–113. https://doi.org/10.1177/0092070394222001

Eboli, L., & Mazzulla, G. (2007). Service Quality Attributes Affecting Customer Satisfaction for Bus Transit. Journal of Public Transportation, 10. https://doi.org/10.5038/2375-0901.10.3.2

Evanschitzky, H., & Wunderlich, M. (2006). An Examination of Moderator Effects in the Four-Stage Loyalty Model. Journal of Service Research, 8(4), 330–345. https://doi.org/10.1177/1094670506286325

Fitzsimons, G., Chartrand, T., & Fitzsimons, G. (2008). Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You ‘Think Different’. Journal of Consumer Research, 35, 21–35. https://doi.org/10.1086/527269

Flavian, C., Martı́nez, E., & Polo, Y. (2001). Loyalty to grocery stores in the Spanish market of the 1990s. Journal of Retailing and Consumer Services, 8(2), 85–93.

Gregg, D. G., & Walczak, S. (2010). The relationship between website quality, trust and price premiums at online auctions. Electronic Commerce Research, 10, 1–25.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis. NJ: Pearson Prentice Hall.

Hon, C., & Chiayu, T. (2005). Exploring Store Image, Customer Satisfaction and Customer Loyalty Relationship: Evidence from Taiwanese Hypermarket Industry. Journal of American Academy of Business, 7, 197–202.

Iglesias, O., Markovic, S., & Rialp, J. (2019). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research, 96, 343–354. https://doi.org/10.1016/j.jbusres.2018.05.043

Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101

Keller, K. L. (2008a). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson/Prentice Hall. https://books.google.com.vn/ books?id=32FyPwAACAAJ

Keller, K. L. (2008b). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson/Prentice Hall. https://books.google.com.vn/ books?id=32FyPwAACAAJ.

Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. John Wiley & Sons.

Kotler, P., & Keller, K. L. (2012). Marketing management 14th edition. Pearson education.

Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty. International Journal of Retail & Distribution Management, 35(7), 544–555. https://doi.org/10.1108/09590550710755921

Martínez, P., Pérez, A., & del Bosque, I. R. (2014). CSR influence on hotel brand image and loyalty. Academia Revista Latinoamericana de Administración, 27(2), 267–283. https://doi.org/10.1108/ARLA-12-2013-0190

Mellens, M., Dekimpe, M., & Steenkamp, J.-B. (1995). A review of brand-loyalty measures in marketing. Katholieke Universiteit Leuven, Open Access Publications from Katholieke Universiteit Leuven, 41.

Merz, M. A., He, Y., & Vargo, S. L. (2009). The evolving brand logic: A service-dominant logic perspective. Journal of the Academy of Marketing Science, 37(3), 328–344. https://doi.org/10.1007/s11747-009-0143-3

Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79–89. https://doi.org/10.1016/J.JBUSRES.2017.08.018

Mohammed, A., & Rashid, B. (2018). A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry. Kasetsart Journal of Social Sciences, 39(2), 358–364. https://doi.org/10.1016/j.kjss.2018.04.001

Nguyen-Phuoc, D. Q., Su, D. N., Nguyen, M. H., Vo, N. S., & Oviedo-Trespalacios, O. (2022). Factors influencing intention to use on-demand shared ride-hailing services in Vietnam: Risk, cost or sustainability? Journal of Transport Geography, 99, 103302. https://doi.org/10.1016/j.jtrangeo.2022.103302

Nguyen-Viet, B. (2022). Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity. Journal of Food Products Marketing. https://www.tandfonline.com/doi/abs/10.1080/10454446.2022.2043212

Nguyen-Viet, B., & Nguyen, A. T. L. (2024). Vietnamese consumer’s perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertising. Acta Psychologica, 244, 104210. https://doi.org/10.1016/j.actpsy.2024.104210.

Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33–44. https://doi.org/10.2307/1252099.

Orel, F. D., & Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118–129.

Parasuraman, A. P., Zeithaml, V., & Berry, L. (1985). A Conceptual Model of Service Quality and its Implication for Future Research (SERVQUAL). The Journal of Marketing, 49, 41–50. https://doi.org/10.2307/1251430

Parasuraman, A. P., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple- Item Scale for measuring consumer perceptions of service quality. Journal of Retailing.

Park, J.-W., Robertson, R., & Wu, C.-L. (2004). The effect of airline service quality on passengers’ behavioural intentions: A Korean case study. Journal of Air Transport Management, 10(6), 435–439. https://doi.org/10.1016/j.jairtraman.2004.06.001

Paulssen, M., & Birk, M. M. (2007). Satisfaction and repurchase behavior in a business-to-business setting: Investigating the moderating effect of manufacturer, company and demographic characteristics. Industrial Marketing Management, 36(7), 983–997.

Rousseau, D., Sitkin, S., Burt, R., & Camerer, C. (1998). Not So Different After All: A Cross-discipline View of Trust. Academy of Management Review, 23. https://doi.org/10.5465/AMR.1998.926617

Saeednia, H., & Valahzaghard, S. (2012). A study to measure the impact of customer perception, quality, environment concern and satisfaction on green customer loyalty. Management Science Letters, 2, 2881–2888. https://doi.org/10.5267/j.msl.2012.09.022

Sánchez Pérez, M., Carlos Gázquez Abad, J., María Marín Carrillo, G., & Sánchez Fernández, R. (2007). Effects of service quality dimensions on behavioural purchase intentions: A study in public‐sector transport. Managing Service Quality: An International Journal, 17(2), 134–151. https://doi.org/10.1108/09604520710735164

Schoorman, F., Mayer, R., & Davis, J. (2007). An Integrative Model of Organizational Trust: Past, Present, and Future. Academy of Management Review, 32. https://doi.org/10.5465/AMR.2007.24348410

Sweeney, J., Soutar, G., & Johnson, L. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75, 77–105. https://doi.org/10.1016/S0022-4359(99)80005-0

Taghipourian, M., & Bakhsh, M. (2016). Brand Attachment on Service Loyalty in Banking Sector. International Journal of Marketing Studies, 8, 146. https://doi.org/10.5539/ijms.v8n5p146.

van Lierop, D., & El-Geneidy, A. (2016). Enjoying loyalty: The relationship between service quality, customer satisfaction, and behavioral intentions in public transit. Research in Transportation Economics, 59, 50–59. https://doi.org/10.1016/J.RETREC.2016.04.001.

Nguyen Thu (2002). VinFast actively anticipates future auto-technology. Retrieved 24 April 2024, from https://vinfast.vn/vinfast-tich-cuc-don-dau-xu-huong-cong-nghe-o-to-tuong-lai/.

Wen, Z., Gu, H., & Kavanaugh, R. (2005). The Impacts of SARS on the Consumer Behaviour of Chinese Domestic Tourists. Current Issues in Tourism, 8, 22–38. https://doi.org/10.1080/13683500508668203

Zeithaml, V. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2–22. https://doi.org/10.1177/002224298805200302.