The influence of mindfulness and life satisfaction on mindful consumption: A study on Generation Z in Vietnam
Authors
DOI: https://doi.org/10.57110/vnu-jeb.v5i4.362Keywords:
Mindfulness, mindful consumption, life satisfaction, experiment, Generation ZReferences
Allardt, E. (1976). Dimensions of welfare in a comparative Scandinavian study. Acta Sociologica, 19(3), 227–239. https://www.jstor.org/stable/4194131
American Psychological Association. (2017). Stress in America™ 2017: Technology and social media. https://www.apa.org/news/press/releases/stress/2017/technology-social-media.pdf
Analayo, B. (2006). Satipatthana: The direct path to realization. Buddhist Wisdom Centre. https://www.abhayagiri.org/media/discs/2015WinterRetreat/Sources/Analayo_Satipatthana-The-Direct-Path-to-Realization.pdf
Andrews, F. M., & Withey, S. B. (1976). Measuring global well-being. In F. M. Andrews & S. B. Withey (Eds.), Social Indicators of Well-being: Americans’ Perceptions of Life Quality (pp. 63–106). https://doi.org/10.1007/978-1-4684-2253-5
Assadourian, E. (2008). The living earth ethical principles. World Watch, 21(5), 46–47.
Bahl, S., Milne, G. R., Ross, S. M., Mick, D. G., Grier, S. A., Chugani, S. K., ... & Boesen-Mariani, S. (2016). Mindfulness: Its transformative potential for consumer, societal, and environmental well-being. Journal of Public Policy & Marketing, 35(2), 198–210. https://doi.org/10.1509/jppm.15.139
Bajaj, B., & Pande, N. (2016). Mediating role of resilience in the impact of mindfulness on life satisfaction and affect as indices of subjective well-being. Personality and Individual Differences, 93, 63–67. https://doi.org/10.1016/j.paid.2015.09.005
Bhattacharjee, A., Chatterjee, B., & Singh, S. (2019). Influence of mindfulness on consumption: a qualitative study of Indian consumers. Purushartha - a Journal of Management Ethics and Spirituality, 13(02), 17–29. https://doi.org/10.21844/16201913202
Bodhi, B. (2011). What does mindfulness really mean? A canonical perspective. Contemporary Buddhism, 12(1), 19–39. https://doi.org/10.1080/14639947.2011.564813
Brown, K. W., & Kasser, T. (2005). Are psychological and ecological well-being compatible? The role of values, mindfulness, and lifestyle. Social Indicators Research, 74, 349–368. https://doi.org/10.1007/s11205-004-8207-8
Brown, K. W., & Ryan, R. M. (2003). The benefits of being present: Mindfulness and its role in psychological well-being. Journal of Personality and Social Psychology, 84(4), 822–848. https://doi.org/10.1037/0022-3514.84.4.822
Campbell, A., Converse, P. E., & Rodgers, W. L. (1976). The Quality of American Life: Perceptions, Evaluations, and Satisfactions. Russell Sage Foundation. https://www.russellsage.org/sites/default/files/QualityAmLife.pdf
Carmody, J., & Baer, R. A. (2008). Relationships between mindfulness practice and levels of mindfulness, medical and psychological symptoms, and well-being in a mindfulness-based stress reduction program. Journal of Behavioral Medicine, 31, 23–33. https://doi.org/10.1007/s10865-007-9130-7
Cebolla, A., Campos, D., Galiana, L., Oliver, A., Tomás, J. M., Feliu-Soler, A., … & Baños, R. M. (2017). Exploring relations among mindfulness facets and various meditation practices: Do they work in different ways? Consciousness and Cognition, 49, 172–180. https://doi.org/10.1016/j.concog.2017.01.012
Chin, W.W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295-336). Mahwah, NJ: Lawrence Erlbaum Associates.
Cohn, M. A., Fredrickson, B. L., Brown, S. L., Mikels, J. A., & Conway, A. M. (2009). Happiness unpacked: Positive emotions increase life satisfaction by building resilience. Emotion, 9(3), 361–368. https://doi.org/10.1037/a0015952
Daig, I., Herschbach, P., Lehmann, A., Knoll, N., & Decker, O. (2009). Gender and age differences in domain-specific life satisfaction and the impact of depressive and anxiety symptoms: A general population survey from Germany. Quality of Life Research, 18, 669–678. https://doi.org/10.1007/s11136-009-9481-3
Diener, E. (Ed.). (2009). Assessing well-being: The collected works of Ed Diener (Vol. 39). Springer Science & Business Media. https://link.springer.com/book/10.1007/978-90-481-2354-4
Diener, E., Emmons, R. A., Larsen, R. J., & Griffin, S. (1985). The Satisfaction With Life Scale. Journal of Personality Assessment, 49(1), 71–75. https://doi.org/10.1207/s15327752jpa4901_13
Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014). The relationship between materialism and personal well-being: A meta-analysis. Journal of Personality and Social Psychology, 107(5), 879–924. https://doi.org/10.1037/a0037409
Emanuel, K. (2017). Assessing the present and future probability of Hurricane Harvey’s rainfall. Proceedings of the National Academy of Sciences, 114(48),12681–12684. https://doi.org/10.1073/pnas.1716222114
Fischer, D., Stanszus, L., Geiger, S., Grossman, P., & Schrader, U. (2017). Mindfulness and sustainable consumption: A systematic literature review of research approaches and findings. Journal of Cleaner Production, 162, 544–558. https://doi.org/10.1016/j.jclepro.2017.06.007
Flurry, L. A., & Swimberghe, K. R. (2016). Consumer ethics of adolescents. Journal of Marketing Theory and Practice, 24(1), 91–108. https://doi.org/10.1080/10696679.2016.1089766
Francis, T., & Hoefel, F. (2018, November 12). ‘True Gen’: Generation Z and its implications for companies. McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies
Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast—and very different—generation of influencers. AMACOM.
Fung, K.-k., Hung, S. S.-l., Lai, D. W. L., Shum, M. H. Y., Fung, H.-w., & He, L. (2023). Access to Information and Communication Technology, Digital Skills, and Perceived Well-Being among Older Adults in Hong Kong. International Journal of Environmental Research and Public Health, 20(13), 6208. https://doi.org/10.3390/ijerph20136208
Fung, T. T., et al. (2024). Mindful eating: The nutrition source. Harvard T.H. Chan School of Public Health. https://nutritionsource.hsph.harvard.edu/mindful-eating/
Galante, J., Dufour, G., Vainre, M., Wagner, A. P., Stochl, J., Benton, A., Lathia, N., Howarth, E., & Jones, P. B. (2017). A mindfulness-based intervention to increase resilience to stress in university students (the Mindful Student Study): a pragmatic randomised controlled trial. The Lancet Public Health, 3(2), e72–e81. https://doi.org/10.1016/s2468-2667(17)30231-1
Germer, C. K. (2005). Mindfulness: What is it? What does it matter? In C. K. Germer, R. D. Siegel, & P. R. Fulton (Eds.), Mindfulness and psychotherapy (pp. 3–27). Guilford Press.
Glatzer, W., Zapf, W., & Berger, R. (1984). Lebensqualität in der Bundesrepublik: objektive Lebensbedingungen und subjektives Wohlbefinden. Campus-Verlag.
Gupta, S., & Verma, H. V. (2019). Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR), 8(5), 271–278. http://doi.org/10.5958/2278-4853.2019.00200.3
Gupta, S., & Verma, H. V. (2020). Mindfulness, mindful consumption, and life satisfaction: An experiment with higher education students. Journal of Applied Research in Higher Education, 12(3), 456–474. https://doi.org/10.1108/JARHE-11-2018-0235
Hagenauer, G., Gläser-Zikuda, M., & Moschner, B. (2018). University students’ emotions, life-satisfaction, and study commitment: A self-determination theoretical perspective. Journal of Further and Higher Education, 42(6), 808–826. https://doi.org/10.1080/0309877X.2017.1323189
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). SAGE.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hanh, T. N., & Hoa, M. Q. (1976). The Miracle of Being Awake. Buddhist Publication Society. http://read.goodweb.net.cn/PDF/p32/The%20Miracle%20of%20Being%20Awake.pdf
Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76(4), 408–420. https://doi.org/10.1080/03637750903310360
Headey, B., & Wearing, A. (1992). Understanding Happiness: A Theory of Subjective Well-being. Longman Cheshire.
Henning, M. A., Krägeloh, C., Thompson, A., Sisley, R., Doherty, I., & Hawken, S. J. (2015). Religious affiliation, quality of life and academic performance: New Zealand medical students. Journal of Religion and Health, 54, 3–19. https://doi.org/10.1007/s10943-013-9769-z
Henriksson, J., Wasara, E., & Rönnlund, M. (2016). Effects of eight-week-web-based mindfulness training on pain intensity, pain acceptance, and life satisfaction in individuals with chronic pain. Psychological Reports, 119(3), 586–607. https://doi.org/10.1177/0033294116675086
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Höck, M., & Ringle, C. M. (2010). Local strategic networks in the software industry: An empirical analysis of the value continuum. International Journal of Knowledge Management Studies, 4(2), 132–151. https://doi.org/10.1504/IJKMS.2010.030789
Howell, R. T., & Howell, C. J. (2008). The relation of economic status to subjective well-being in developing countries: A meta-analysis. Psychological Bulletin, 134(4), 536–560. https://doi.org/10.1037/0033-2909.134.4.536
Hunecke, M., & Richter, N. (2019). Mindfulness, construction of meaning, and sustainable food consumption. Mindfulness, 10(3), 446–458. https://doi.org/10.1007/s12671-018-0986-0
Kabat-Zinn, J. (2003). Mindfulness-based interventions in context: Past, present, and future. Clinical Psychology: Science and Practice, 10(2), 144–156. https://doi.org/10.1093/clipsy.bpg016
Karaman, M. A., & Watson, J. C. (2017). Examining associations among achievement motivation, locus of control, academic stress, and life satisfaction: A comparison of US and international undergraduate students. Personality and Individual Differences, 111, 106–110. https://doi.org/10.1016/j.paid.2017.02.006
Keng, S.-L., Smoski, M. J., & Robins, C. J. (2011). Effects of mindfulness on psychological health: A review of empirical studies. Clinical Psychology Review, 31(6), 1041–1056. https://doi.org/10.1016/j.cpr.2011.04.006
Korunovska, J., & Spiekermann, S. (2019). The Effects of Information and Communication Technology Use on Human Energy and Fatigue: A Review. https://arxiv.org/abs/1910.01970
Langer, E. J., & Moldoveanu, M. (2000). The construct of mindfulness. Journal of Social Issues, 56(1), 1–9. https://doi.org/10.1111/0022-4537.00148
Le, T.-M. H., & Ngoc, B. M. (2024). Consumption-related social media peer communication and online shopping intention among Gen Z consumers: A moderated-serial mediation model. Computers in Human Behavior, 153, 108100. https://doi.org/10.1016/j.chb.2023.108100
Li, X., Ma, L., & Li, Q. (2022). How mindfulness affects life satisfaction: Based on the Mindfulness-to-Meaning theory. Frontiers in Psychology, 13, 887940. https://doi.org/10.3389/fpsyg.2022.887940
Matte, J., Fachinelli, A. C., De Toni, D., Milan, G. S., & Olea, P. M. (2021). Relationship between minimalism, happiness, life satisfaction, and experiential consumption. SN Social Sciences, 1(7), 166. https://doi.org/10.1007/s43545-021-00191-w
Milne, G. R., Villarroel Ordenes, F., & Kaplan, B. (2020). Mindful consumption: Three consumer segment views. Australasian Marketing Journal, 28(1), 3–10. https://doi.org/10.1016/j.ausmj.2019.09.003
Nassani, A. M., Khader, J. A., & Ali, I. (2013). Consumer environmental activism, sustainable consumption behavior and satisfaction with life. Life Science Journal, 10(2), 1000–1006. https://www.lifesciencesite.com/lsj/life1002/140_16896blife1002_1000_1006.pdf
Ngo, T. T. A., Nguyen, N. T. T., Nguyen, H. T., & Tran, M. D. (2022). Eco-friendly fashion among Generation Z: Evidence from Vietnam. PLOS ONE, 17(8), e0272789. https://doi.org/10.1371/journal.pone.0272789
Ngoc, A. M., & Nishiuchi, H. (2023). Discrete/Continuous model for motorcycle ownership and utilization across income groups in a Vietnamese medium-sized motorcycle-dependent city. Transportation Research Record, 2677(10). https://doi.org/10.1177/03611981231161615
Nguyen, V. K. T., Dung, N. V., Hoang, L. P., Duy, N. L., Tran, D. D., Anh, T. T., Kummu, M., Merz, B., & Apel, H. (2020). Future projections of flood dynamics in the Vietnamese Mekong Delta. Science of the Total Environment, 742, 140596. https://doi.org/10.1016/j.scitotenv.2020.140596
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
O’Leary, B., Ferguson, R., & Ben Mrad, S. (2024). Mindful marketing: A study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents. Journal of Marketing Analytics, 13(1), 1–16. https://doi.org/10.1057/s41270-024-00304-3
Perrin, A. (2015). Social media usage: 2005–2015. Pew Research Center. https://www.pewresearch.org/internet/2015/10/08/social-networking-usage-2005-2015/
Przybylski, A. K., & Weinstein, N. (2013). Can you connect with me now? How the presence of mobile communication technology influences face-to-face conversation quality. Journal of Social and Personal Relationships, 30(3), 237–246. https://doi.org/10.1177/0265407512453827
Reb, J., Narayanan, J., & Ho, Z. W. (2015). Mindfulness at work: Antecedents and consequences of employee awareness and absent-mindedness. Mindfulness, 6, 111–122. https://doi.org/10.1007/s12671-013-0236-4
Richter, N., & Hunecke, M. (2020). Facets of mindfulness in stages of behavior change toward organic food consumption. Mindfulness, 11, 3072–3085. https://doi.org/10.1007/s12671-020-01351-4
Roberts, J. A., & David, M. E. (2016). My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners. Computers in Human Behavior, 54, 134–141. https://doi.org/10.1016/j.chb.2015.07.058
Rosenberg, E. L. (2004). Mindfulness and consumerism. In T. Kasser & A. D. Kanner (Eds.), Psychology and Consumer Culture: The Struggle for a Good Life in a Materialistic World (pp. 117–139). American Psychological Association. https://doi.org/10.1037/10658-007
Schuman-Olivier, Z., Trombka, M., Lovas, D. A., Brewer, J. A., Vago, D. R., Gawande, R., Dunne, J. P., Lazar, S. W., Loucks, E. B., & Fulwiler, C. (2020). Mindfulness and behavior change. Harvard Review of Psychiatry, 28(6), 371–394. https://doi.org/10.1097/HRP.0000000000000277
Schutte, N. S., & Malouff, J. M. (2011). Emotional intelligence mediates the relationship between mindfulness and subjective well-being. Personality and Individual Differences, 50(7), 1116–1119. https://doi.org/10.1016/j.paid.2011.01.037
Seemiller, C., & Grace, M. (2016). Generation Z goes to college. John Wiley & Sons.
Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39, 21–39. https://doi.org/10.1007/s11747-010-0216-3
Simpson, R., Booth, J., Lawrence, M., Byrne, S., Mair, F., & Mercer, S. (2014). Mindfulness based interventions in multiple sclerosis—a systematic review. BMC Neurology, 14(1), 15. https://doi.org/10.1186/1471-2377-14-15
Torelli, C. J., & Rodas, M. A. (2024). Culture and consumer behavior. In Springer eBooks (pp. 65–84). https://doi.org/10.1007/978-3-031-50812-7_6
Wamsler, C., Brossmann, J., Hendersson, H., Kristjansdottir, R., McDonald, C., & Scarampi, P. (2017). Mindfulness in sustainability science, practice, and teaching. Sustainability Science, 13(1), 143–162. https://doi.org/10.1007/s11625-017-0428-2
World Bank. (2022). Vietnam Country Climate and Development Report. https://documents1.worldbank.org/curated/en/099000007072236813/pdf/P177241053ba0a05a0811809c0a36a856da.pdf
Xiao, J. J., & Li, H. (2011). Sustainable consumption and life satisfaction. Social Indicators Research, 104, 323–329. https://doi.org/10.1007/s11205-010-9746-9
Yigit, M. K. (2020). Investigating the relationship between consumer mindfulness and sustainable consumption behavior. International Journal of Research in Business and Social Science (2147-4478), 9(6), 37–43. https://doi.org/10.20525/ijrbs.v9i6.915
Zhao, Q., Guo, Y., Ye, T., Gasparrini, A., & Tong, S., et al. (2021). Global, regional, and national burden of mortality associated with non-optimal ambient temperatures from 2000 to 2019: a three-stage modelling study. Lancet Planetary Health, 5, e415–e425. Roberts, J. A., & David, M. E. (2016). My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners. Computers in Human Behavior, 54, 134–141. https://doi.org/10.1016/j.chb.2015.07.058
Downloads
Downloads
Published
Abstract View
PDF Downloaded
How to Cite
Issue
Section
License
Copyright (c) 2025 Truong Duy Nhat Phuong, Truong Dinh Quoc Bao, Nguyen Phuc Gia Bao, Pham Thanh Toan, Nguyen Pham Anh Ngoc

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
by VNU Journal of Economics and Business