The power of 3D LED displays in modern advertising: Effects on consumer attention and brand engagement

American Psychological Association. (2017). Ethical Principles of Psychologists and Code of Conduct (2017 Edition). American Psychologist. https://www.apa.org/ethics/code/ethics-code-2017.pdf

Babin, B. J., Herrmann, J. L., Kacha, M., & Babin, L. A. (2021). The effectiveness of brand placements: A meta-analytic synthesis. International Journal of Research in Marketing, 38(4), 1017–1033. https://doi.org/10.1016/J.IJRESMAR.2021.01.003

Belch, G. E., & Belch, M. A. (2024). Advertising and promotion: An integrated marketing communications perspective (13th ed.). McGraw-Hill.

Breves, P., & Dodel, N. (2021). The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications, 80(18), 27299–27322. https://doi.org/10.1007/s11042-021-11057-x

Butcher, L., & Sung, B. (2024). User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement. Journal of Brand Management, 31(4), 401–414. https://doi.org/10.1057/s41262-023-00348-3

de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003

Gambetti, R. C., & Graffigna, G. (2010). The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate. International Journal of Market Research, 52(6), 801–826. https://doi.org/10.2501/S147078531020166

Giombi, K., Viator, C., Hoover, J., Tzeng, J., Sullivan, H. W., O’Donoghue, A. C., Southwell, B. G., & Kahwati, L. C. (2022). The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. PLOS ONE, 17(2), e0263339. https://doi.org/10.1371/journal.pone.0263339

Hair, J. F., Babin, B. J., Anderson, R. E., & Black, W. C. (2019). Multivariate Data Analysis. References-Scientific Research Publishing.

Ismagilova, E., Slade, E. L., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of electronic word of mouth communications on intention to buy: A meta-analysis. Information Systems Frontiers, 22(5), 1203–1226. https://doi.org/10.1007/s10796-019-09924-y

Keller, K. L. (2013). Brand Management. Pearson.

Kennedy, D. W. (2006). Technical Innovations and the Evolution of Endoscopic Sinus Surgery. Annals of Otology, Rhinology & Laryngology, 115(9_suppl), 3–12. https://doi.org/10.1177/00034894061150S902

Lau, K. W., & Lee, P. Y. (2016). The role of stereoscopic 3D virtual reality in fashion advertising and consumer learning. In Advances in Advertising Research (Vol. VI) (pp. 75–83). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_7

Lee, J., & Ahn, J.-H. (2012). Attention to banner ads and their effectiveness: An eye-tracking approach. International Journal of Electronic Commerce, 17(1), 119–137. https://doi.org/10.2753/JEC1086-4415170105

Liu, Y., Liu, X., Wang, M., & Wen, D. (2021). How to catch customers’ attention? A study on the effectiveness of brand social media strategies in digital customer engagement. Frontiers in Psychology, 12, 800766. https://doi.org/10.3389/fpsyg.2021.800766

Lütjens, H., Eisenbeiss, M., Fiedler, M., & Bijmolt, T. (2022). Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints. Journal of Business Research, 153, 445–466. https://doi.org/10.1016/J.JBUSRES.2022.07.039

Marciano, H. (2020). The effect of billboard design specifications on driving: A driving simulator study. Accident Analysis & Prevention, 138, 105479. https://doi.org/10.1016/j.aap.2020.105479

Meuleners, L., Roberts, P., & Fraser, M. (2020). Identifying the distracting aspects of electronic advertising billboards: A driving simulation study. Accident Analysis & Prevention, 145, 105710. https://doi.org/10.1016/j.aap.2020.105710

Paredes, M. P. L., Bautista, R. A., & Dui, R. P. (2023). Advertising creativity: Its influence on media response states towards the Hierarchy of effects. Heliyon, 9(9), e19283. https://doi.org/10.1016/J.HELIYON.2023.E19283

Petty, R. E., Briñol, P., & Priester, J. R. (2009). Mass media attitude change: Implications of the elaboration likelihood model of persuasion. In Media Effects (3rd ed., pp. 141–180). Routledge.

Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion (pp. 123–205). https://doi.org/10.1016/S0065-2601(08)60214-2

Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory. Management Science, 48(6), 765–781. https://doi.org/10.1287/mnsc.48.6.765.192

Roux, A. T., & Van der Waldt, D. la R. (2016). Toward a model to enhance synergy of out-of-home advertising media integration strategies. Journal of Promotion Management, 22(3), 386–402. https://doi.org/10.1080/10496491.2016.1154919

Söderström, C., Mikalef, P., Dypvik Landmark, A., & Gupta, S. (2024). Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation. Journal of Business Research, 182, 114813. https://doi.org/10.1016/J.JBUSRES.2024.114813

van de Sanden, S., Willems, K., & Brengman, M. (2020). How do consumers process digital display ads in-store? The effect of location, content, and goal relevance. Journal of Retailing and Consumer Services, 56, 102177. https://doi.org/10.1016/J.JRETCONSER.2020.102177

Verma, D., Prakash Dewani, P., Behl, A., Pereira, V., Dwivedi, Y., & Del Giudice, M. (2023). A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154, 113292. https://doi.org/10.1016/J.JBUSRES.2022.08.056

Wayne, S. J., Jacqueline, A.-M., Eisenberger, R., Liden, R. C., Rousseau, D. M., & Shore, L. M. (2012). Social influences. In Commitment in Organizations (pp. 271–302). Routledge.

Wongkitrungrueng, A., & Suprawan, L. (2024). Metaverse meets branding: Examining consumer responses to immersive brand experiences. International Journal of Human–Computer Interaction, 40(11), 2905–2924. https://doi.org/10.1080/10447318.2023.2175162

Wu, Y. L., & Chen, P. C. (2024). Neurophysiology of sensory imagery: An effort to improve online advertising effectiveness through science laboratory experimentation. Information & Management, 61(4), 103708. https://doi.org/10.1016/J.IM.2022.103708

Yang, S., Carlson, J. R., & Chen, S. (2020). How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad. Journal of Retailing and Consumer Services, 54, 102020. https://doi.org/10.1016/J.JRETCONSER.2019.102020

Yim, M. Y.-C., Cicchirillo, V. J., & Drumwright, M. E. (2012). The impact of stereoscopic three-dimensional (3-D) advertising. Journal of Advertising, 41(2), 113–128. https://doi.org/10.2753/JOA0091-3367410208