Influencing Factors of Cross-border E-commerce Consumer Purchase Intention in Hanoi


Authors

  • Tran Le Ngan
  • Tran Thi Diem Quynh
  • Pham Phuong Chau
  • Ly Truc Quynh
  • Vu Thi Thuy Hang Thuongmai University, Vietnam
DOI: https://doi.org/10.57110/vnujeb.v3i4.186

Abstract

The study was conducted to determine factors in product reliability that could influence cross-border e-commerce consumer purchase intention in Hanoi, approached by the level of trust with a view to improving the efficiency of these vendors. The article builds a research model based on an empirical one for purchase intention on foreign websites, surveying consumers living and working in Hanoi. Data is processed by Smart PLS 4.0 software. Research results show that cross-the border online shopping intention of consumers in, Hanoi is influenced by the level trust of the vendors. A few solutions are recommended including improving platform design, platform policy, vendor reputation, and building an effective cross-border e-commerce business model. The findings of this study will provide useful insights into cross-border online shopping and a good resource for those interested in the topic.

References

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action Control (pp. 11-39). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-69746-3_2

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888-918.

https://doi.org/10.1037/0033-2909.84.5.888

Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping. Internet Research, 25(5), 707-733. https://doi.org/10.1108/IntR-05-2014-0146

Bain & Company (2022). e-Conomy SEA 2022. <https://www.bain.com/insights/e-conomy-sea-2022/> Accessed 30/01/2023.

Chen, J., & Dibb, S. (2010). Consumer trust in the online retail context: Exploring the antecedents and consequences. Psychology & Marketing, 27(4), 323-346. https://doi.org/10.1002/mar.20334

Close, A. G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research, 63(9-10), 986-992. https://doi.org/10.1016/j.jbusres.2009.01.022

Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. NJ: Lawrence Earlbaum Associates.

Deng, Z., & Wang, Z. (2016). Early-mover advantages at cross-border business-to-business e-commerce portals. Journal of Business Research, 69(12), 6002-6011. https://doi.org/10.1016/j.jbusres.2016.05.015

Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, 61(2), 35-51. https://doi.org/10.1177/002224299706100203

Everard, A., & Galletta, D. F. (2005). How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store. Journal of Management Information Systems, 22(3), 56-95. https://doi.org/10.2753/MIS0742-1222220303

Feng, R., Morrison, A. M., & Ismail, J. A. (2004). East versus West: A comparison of online destination marketing in China and the USA. Journal of Vacation Marketing, 10(1), 43-56. https://doi.org/10.1177/135676670301000105

Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.

Gefen, D. (2003). TAM or Just Plain Habit. Journal of Organizational and End User Computing, 15(3), 1-13. https://doi.org/10.4018/joeuc.2003070101

McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). The impact of initial consumer trust on intentions to transact with a web site: A trust building model. The Journal of Strategic Information Systems, 11(3-4), 297-323.

https://doi.org/10.1016/S0963-8687(02)00020-3

Hock, C., Ringle, C. M., & Sarstedt, M. (2010). Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management, 14(2/3), 188. https://doi.org/10.1504/IJSTM.2010.034327

Hor-Meyll, L. F., Barreto, M. B., Chauvel, M. A., & Araujo, F. F. de. (2012). Why do buyers complain about online purchases? Brazilian Business Review, 9(4), 127-150. https://doi.org/10.15728/bbr.2012.9.4.6

Huang, S. L., & Chang, Y. C. (2019). Cross-border e-commerce: consumers’ intention to shop on foreign websites. Internet Research, 29(6), 1256-1279. https://doi.org/10.1108/INTR-11-2017-0428

IDEA (2022). The white book on Vietnamese e-business 2022. <https://en.idea.gov.vn/> Accessed 10.01.2023.

Jarvenpaa, S. L., & Staples, D. S. (2000). The use of collaborative electronic media for information sharing: An exploratory study of determinants. The Journal of Strategic Information Systems, 9(2-3), 129-154. https://doi.org/10.1016/S0963-8687(00)00042-1

Jin, B., Yong Park, J., & Kim, J. (2008). Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty. International Marketing Review, 25(3), 324-337. https://doi.org/10.1108/02651330810877243

Joskow, J., & Yamane, T. (1965). Statistics, an introductory analysis. Journal of the American Statistical Association, 60(310), 678. https://doi.org/10.2307/2282703

Kabadayi, S., & Lerman, D. (2011). Made in China but sold at FAO Schwarz: Country‐of‐origin effect and trusting beliefs. International Marketing Review, 28(1), 102-126. https://doi.org/10.1108/02651331111107125

Kim, T., & Biocca, F. (2006). Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion. Journal of Computer-Mediated Communication, 3(2), 0-0. https://doi.org/10.1111/j.1083-6101.1997.tb00073.x

Kuo, Y. F. (2003). A study on service quality of virtual community websites. Total Quality Management & Business Excellence, 14(4), 461-473. https://doi.org/10.1080/1478336032000047237a

Lin, et al. (2018). Dysfunctional customer behavior in cross-border e-commerce. Journal of Electronic Commerce Research, 36-54.

Moores, T. T., & Chang, J. C. (2006). Ethical decision making in software piracy: Initial development and test of a four-component model. MIS Quarterly, 30(1), 167. https://doi.org/10.2307/25148722

Tho, N. D. (2011). Scientific Research Method in Business. Society & Labour Publishing, Hanoi.

Power, J., Whelan, S., & Davies, G. (2008). The attractiveness and connectedness of ruthless brands: The role of trust. European Journal of Marketing, 42(5/6), 586-602. https://doi.org/10.1108/03090560810862525

Fung, R. & Lee, M. (1999). EC-trust (Trust in electronic commerce): Exploring the antecedent factors. AMCIS 1999 Proceedings. 179.

Teo, T., & Liu, J. (2007). Consumer trust in e-commerce in the United States, Singapore, and China. Omega, 35(1), 22-38. https://doi.org/10.1016/j.omega.2005.02.001

Vecom (2022). Vietnam e-commerce business index report_EBI 2022. <http://en.vecom.vn/documents> Accessed 30.01.2023.

We Are Social and Meltwater (2022). Digital 2022. <https://wearesocial.com/uk/blog/2022/01/digital-2022/> Accessed 10.01.2023.

Downloads

Download data is not yet available.

Downloads

Published

25-08-2023

Abstract View

592

PDF Downloaded

537

How to Cite

Ngan, T. L., Quynh, T. T. D., Chau, P. P., Quynh, L. T., & Hang, V. T. T. (2023). Influencing Factors of Cross-border E-commerce Consumer Purchase Intention in Hanoi. VNU University of Economics and Business, 3(4), 99. https://doi.org/10.57110/vnujeb.v3i4.186

Issue

Section

Original Articles