The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
Authors
DOI: https://doi.org/10.57110/vnujeb.v3i6.221Keywords:
Brand sound, brand recognition, brand image, music genre, brand emotionReferences
O’Rourke, A. M., Carrillat, F. A. & Wang, P. Z. (2022). Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position. Journal of Marketing Management, 38(3-4), 369-397.
DOI: 10.1080/0267257X.2021.1966076.
Anwar, A., Gulzar, A., Sohail, F. B., & Akram, S. N. (2011). Impact of brand image, trust and affect on consumer brand extension attitude: The mediating role of brand loyalty. International Journal of Economics and Management Sciences, 1(5), 73-79.
Argo, J. J., Popa, M., & Smith, M. C. (2010). The sound of brands. Journal of Marketing, 74(4), 97-109. https://doi.org/10.1509/jmkg.74.4.097
Ashford University (2017). How does music affect your brain? <https://www.ashford.edu/online-degrees/student-lifestyle/how-does-music-affect-your-brain> Accessed 16.6.2023.
Ataman, B. & Ülengin, B. (2003). A note on the effect of brand image on sales. Journal of Product & Brand Management, 12(4), 237-250.
https://doi.org/10.1108/10610420310485041
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-68.
Beverland, M., Lim, E. A. C., Morrison, M., & Terziovski, M. (2006). In-store music and consumer-brand relationships: Relational transformation following experiences of (mis) fit. Journal of Business Research, 59(9), 982-989.
Bongers, T. F. J. (2019). Emotion-sound symbolism in brand names: A linguistic and experimental study of emotion-related sound symbolism and its effects on buying intention when applied to brand names. Tilburg University.
Brodsky, W. (2011). Developing a functional method to apply music in branding: Design language-generated music. Psychology of Music, 39(2), 261-283. https://doi.org/10.1177/0305735610387778
Pechmann, C. & Ratneshwar, S. (1991). The use of comparative advertising for brand positioning: Association versus differentiation. Journal of Consumer Research, 18(2), 145-160, https://doi.org/10.1086/209248
Ehrenberg, A., Barnard, N., & Scriven, J. (1997). Differentiation or salience. Journal of Advertising Research, 37(6), 7-15.
Escalas, J. E. & Bettman, J. R. (2015). Managing brand meaning through celebrity endorsement. Brand Meaning Management (Review of Marketing Research, Vol. 12). Emerald Group Publishing Limited, Bingley, pp. 29-52.
https://doi.org/10.1108/S1548-643520150000012002.
Fan, Q. (2019). Relationship among China’s country image, corporate image and brand image: A Korean consumer perspective. Journal of Contemporary Marketing Science, 2(1), 34-49.
https://doi.org/10.1108/JCMARS-01-2019-0006
Freitas, A., & Guimaraes, F. (2011). Melody harmonization in evolutionary music using multiobjective genetic algorithms. Proceedings of the Sound and Music Computing Conference.
Tzanetakis, G. & Cook, P. (2002). Musical genre classification of audio signals. IEEE Transactions on Speech and Audio Processing, 10(5), 293-302, doi: 10.1109/TSA.2002.800560.
Jäncke, L. (2008). Music, memory and emotion. Journal of Biology, 7(6), 21. doi: 10.1186/jbiol82
Jackson, D. & Jankovich, R., Eric, S. & Marcus, D. (2013). Hit Brands: How Music Builds Value for the World’s Smartest Brands. 2013th Edition. Springer.
Jenefer R. & Robert, S. H. (2012). Emotions in music. Music Theory Spectrum, 34(2), 71-106,
https://doi.org/10.1525/mts.2012.34.2.71
Hou, J., Zhao, X. & Zheng, J. (2019). The impact of consistency between the emotional feature of advertising music and brand personality on brand experience, Journal of Management Analytics,
(3), 250-268, DOI: 10.1080/23270012.2019.1613684
Judy I. A. & Mark I. A. (1989). Background music as an influence in consumer mood and advertising responses. In NA - Advances in Consumer Research Vol.16, eds. Thomas K. Srull, Provo, UT: Association for Consumer Research, pp. 485-491.
Kemp, E., Kopp, S. W. & Bui, M. (M). (2023). Healthcare brands sound off: Evaluating the influence of sonic branding in shaping consumer perceptions. International Journal of Pharmaceutical and Healthcare Marketing, 17(3), 340-352. https://doi.org/10.1108/IJPHM-10-2022-0093
Koelsch, S., Fritz, T., v. Cramon, D. Y., Müller, K., & Friederici, A. D. (2006). Investigating emotion with music: An fMRI study. Human Brain Mapping, 27(3), 239-250. https://doi.org/10.1002/hbm.20180
Hair Jr., J.F., et al. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An emerging tool in business Research. European Business Review, 26, 106-121. https://doi.org/10.1108/EBR-10-2013-0128
Keller, K. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22. https://doi.org/10.2307/1252054
Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute.
Klink, R. R. (2001). Creating meaningful new brand names: A study of semantics and sound symbolism. Journal of Marketing Theory and Practice, 9(2), 27-34. https://doi.org/10.1080/10696679.2001.11501889
Minsky, L. & Fahey, C. (2017). Audio Branding. Audio book published by Brilliance Audio.
Loui, P., Wessel, D. (2007). Harmonic expectation and affect in Western music: Effects of attention and training. Perception & Psychophysics, 69, 1084-1092. https://doi.org/10.3758/BF03193946
Mary, S. W. (2008). Dimensions of music: The effect of music/brand congruity on advertising and brand evaluations. Doctor Thesis, The University of Michigan.
Naehyun, P. J., Sangmook, L. & Lynn, H. (2012). Impact of restaurant experience on brand image and customer loyalty: Moderating role of dining motivation. Journal of Travel & Tourism Marketing, 29(6), 532-551,
DOI: 10.1080/10548408.2012.701552
Pernille, K. A., Kristensson, P., Wästlund, E., & Gustafsson, A. (2012). Let the music play or not: The influence of background music on consumer behaviour. Journal of Retailing and Consumer Services, 19(6), 553-560, https://doi.org/10.1016/j.jretconser.2012.06.010.
Psyche, L., Wessel, D. L., & Kam, K. L. H. (2010). Humans rapidly learn grammatical structure in a new musical scale. Music Perception, 27(5), 377-388. https://doi.org/10.1525/mp.2010.27.5.377
Fournier, S. & Lee, S. (2009). Getting brand communities right. Harvard Business Review.
Samiee, S., Shimp, T. & Sharma, S. (2005). Brand origin recognition accuracy: Its antecedents and consumers’ cognitive limitations. Journal of International Business Studies, 36, 379-397. https://doi.org/10.1057/palgrave.jibs.8400145
Bresin, R. & Friberg, A. (2011). Emotion rendering in music: Range and characteristic values of seven musical variables. Cortex, 47(9), 1068-1081, https://doi.org/10.1016/j.cortex.2011.05.009.
Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007). Evidence concerning the importance of perceived brand differentiation. Australasian Marketing Journal, 15(2), 42-54. https://doi.org/10.1016/S1441-3582(07)70042-3
Valkeinen, S. (2020). Influence of music in advertising on consumer attitude and purchase intention - The effect of an international and local music on the Finnish audience. JAMK University of Applied Sciences.
Puligadda, S. & Van Bergen, N. (2023). The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication. Journal of Business Research, 156, https://doi.org/10.1016/j.jbusres.2022.113531
Nguyen, V. T. (2020). The process of building a brand for Vietnamese businesses. Industry and Trade Magazine. <https://tapchicongthuong.vn/bai-viet/quy-trinh-xay-dung-thuong-hieu-cho-doanh-nghiep-viet-nam-77123.htm> Accessed 16.6.2023.
Li, T. & Ogihara, M. (2005). Music genre classification with taxonomy. Proceedings. (ICASSP '05). IEEE International Conference on Acoustics, Speech, and Signal Processing, Philadelphia, PA, pp. v/197-v/200 Vol. 5, doi: 10.1109/ICASSP.2005.1416274.
Trong, H. & Ngoc, C. N. M. (2008). Research data analysis with SPSS. Hong Duc Publisher, Vol. l, Ho Chi Minh City. <https://sachvui.com/ebook/phan-tich-du-lieu-nghien-cuu-voi-spss-tap-1-hoang-trong-chu-nguyen-mong-ngoc.857.html> Accessed 31.5.2023.
Zander, M. F. (2006). Musical influences in advertising: how music modifies first impressions of product endorsers and brands. Psychology of Music, 34(4), 465-480. https://doi.org/10.1177/0305735606067158
Zotova, E. & Pakhalov, A. (2020). The role of sound in brand perception: A mixed methodology approach. Conference: EMAC Regional Conference 2020. DOI:10.13140/RG.2.2.31075.99363
Winston, J. L., Jazwinski, B. M., Corey, D. M., Colombo, P. J. (2022). Music training, and the ability of musicians to harmonize, are associated with enhanced planning and problem-solving. Front Psychol., 12,
Downloads
Downloads
Published
Abstract View
PDF Downloaded
How to Cite
Issue
Section
License
Copyright (c) 2023 Dao Cam Thuy, Phung Tuan Kiet, Kieu Trang An, Do Vu Phuong Anh
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
by VNU Journal of Economics and Business