The influence of brand sound on brand recognition of Vietnamese consumers
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DOI: https://doi.org/10.57110/vnujeb.v3i6.221Keywords:
Brand sound, brand recognition, brand image, music genre, brand emotionReferences
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Copyright (c) 2023 Dao Cam Thuy, Phung Tuan Kiet, Kieu Trang An, Do Vu Phuong Anh

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